to follow the rules in your Brand Manual, it is much harder to live up to the commitments of your new identity. You will now be expected to embody the ideals of your brand in every action, demonstrating in practice what you stand for and what you represent,” he said.

He was speaking during at the launch ceremony.

The PBO Authority is responsible for the registration and regulation of all NGOs, foundations, and charitable organizations in Kenya. The move forms part of the phased operationalization of the Public Benefit Organizations Act, which was conceived to modernize the sector, promote transparency, and enhance accountability.

“The Authority will now be under intense public scrutiny more than ever before. You have set standards for yourselves which you must meet. Your communication must be professional, transparent, and authoritative. The public will expect no less,” Dr. Omollo added.

This comes amid intensified efforts to address concerns over illicit activities infiltrating the sector, including global challenges, including terrorism financing, money laundering, corruption, human trafficking, and the misuse of charitable funds.

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